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  • Brian Whelan

    Childhood Socioeconomic Status Can Shape Shopping Habits as Adults

    Brian Whelan
    November 4

    Memories of family economic conditions during childhood can have a significant influence on purchasing behaviors later in life, including whether adult consumers are likely to prefer private labels or generic products over popular big-name brands.

  • kids at camp

    Ä¢¹½¶ÌÊÓÆµ Instructor, Local Nonprofit Partner on Entrepreneurship Camp for Underserved Youth

    Tonya Snider
    August 6

    A Ä¢¹½¶ÌÊÓÆµ instructor of management will be leading a weeklong entrepreneurship and leadership camp for underserved youth in Western North Carolina to help them get an early jump on learning some of the steps necessary for starting a business.

  • Bryan Schaffer

    Study examines diversity of workplace spirituality

    Bryan Schaffer
    March 8

    Although the word “diversityâ€� has become somewhat controversial in the current political climate, a recent study by a faculty member in the College of Business at Ä¢¹½¶ÌÊÓÆµ indicates that diversity of levels of workplace spirituality can have a positive impact on the productivity of businesses and organizations.

  • Vittal Anantatmula

    The Intersection of Knowledge Management and Managing Projects

    Vittal Anantatmula
    February 5

    A new book written by a professor of project management in the College of Business at Ä¢¹½¶ÌÊÓÆµ is designed to help members of business organizations improve their skills in both project management skills and knowledge management.

  • Joe Giordano

    From ‘Night Court’ to internal auditor: The impact of extraneous factors on perception of competency

    Joe Giordano
    January 23

    Joe Giordano, assistant professor of accounting in the Ä¢¹½¶ÌÊÓÆµ College of Business, conducted a study of the dilution effect – that is, the impact of superfluous factors – on internal auditors and their judgment of risk factors within an organization.

  • Kadence Otto

    Changing Landscape of College Athletics from Labor Market Perspective

    Kadence Otto
    October 30

    While most sports fans look at the changing landscape of intercollegiate athletics – including the transfer portal and financial compensation for players – through the perspective of the impact on their favorite teams, two professors in Ä¢¹½¶ÌÊÓÆµâ€™s College of Business are examining the issue from a different angle.

  • David Smith

    Launch of Student Financial Wellness Program

    David Smith
    September 20

    A faculty member from the Ä¢¹½¶ÌÊÓÆµ College of Business has teamed up with staff in the Ä¢¹½¶ÌÊÓÆµ Office of Financial Aid to develop a pilot program to help young adults improve their financial literacy skills.

  • Heidi Grappendorf

    Sport Organizations Frequently Strike Out When Marketing to Families

    Heidi Grappendorf
    July 17

    Marketing professionals who work for sport organizations must realize that a “one-size-fits-all� approach to trying to entice a mom and dad to bring the kids to the ballpark is no longer an effective method to reach those potential customers in a time of increasingly diverse family structures decades removed from “Leave it to Beaver.�

  • Yue Hillon

    Study of Female Management Consultants

    Yue Hillon
    May 20

    A recent study by a group of Ä¢¹½¶ÌÊÓÆµ professors in the College of Business indicates that leveraging applications that utilize artificial intelligence holds promise for test preparation and job interview practice by students, with potential benefits beyond academia.

  • Brian Whelan

    Marketing professor’s research indicates iconic brands may want to avoid extensive social media

    Brian Whelan
    April 29

    A recent research project led by Brian Whelan reaches the surprising conclusion that a higher level of social media activity on behalf of instantly recognizable brands results in a decrease in consumer attachment to those brands.

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