Sport Management Courses
The sport management coursework within the MSSM program is designed to provide a strong foundation in the principles, practices, and challenges of the sport industry. These courses emphasize critical thinking, strategic decision鈥憁aking, and applied learning to prepare students for leadership and management roles across a wide range of sport organizations. Courses include:
Fall
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SM 620 - Sport Administration & Governance: A systematic examination of the management and governance of contemporary sport organizations with an emphasis on organizational theory, leadership and managing diversity.
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SM 630 - Economics & Financial Aspects of Sport: Advanced financial and economic theory and sound fiscal principles specific to the sport industry.
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SM 684 - Sport Management Capstone*: Student may either complete an internship or a capstone project. The internship is a full-time experiential course to be completed with a sport or sport related organization that must last a minimum of five weeks and requires a minimum of 200 hours. The project option for the capstone requires students to work with a sport organization to complete a project that benefits the student鈥檚 career. The project must be approved by the M.S. in Sport Management Program Coordinator. The Capstone course cannot be taken until at least 6 hours of coursework in Sport Management have been completed.
Spring
- SM 640 - Sport Marketing: Basic knowledge and understanding of the theory and fundamentals of sport marketing in the sport business industry.
- SM 615 - Critical Issues in Sport: Fundamental ethical, sociological, and legal frameworks will be discussed as well as applicable theoretical contributions. The course will emphasize the application of various theories to critical issues in sport by way of written responses. Teleological and deontological ethical theories, Aristotle鈥檚 virtue ethics, Kantian ethics, Rawls moral reasoning criteria, as well as the theories of justice will be covered. The sociological theories will center on functionalism, conflict theory, symbolic interactionism, and feminism. Issues of negligence, torts, Constitutional law, contracts, labor law, intellectual property, Title IX will round out the legal focus. The above-mentioned theories will be applied to sport-specific issues, which may include but are not limited to: competition, the values of sport, violence, aggression, corruption, criminal activity, performance enhancing drug use in sports, using Native Americans as mascots, sexism in sport, amateurism and the commercialization of athletics. This course will emphasize critical analysis, reading comprehension, debate/dialogue, by way of written analysis and evaluation.
- SM 684 - Sport Management Capstone*: Student may either complete an internship or a capstone project. The internship is a full-time experiential course to be completed with a sport or sport related organization that must last a minimum of five weeks and requires a minimum of 200 hours. The project option for the capstone requires students to work with a sport organization to complete a project that benefits the student鈥檚 career. The project must be approved by the M.S. in Sport Management Program Coordinator. The Capstone course cannot be taken until at least 6 hours of coursework in Sport Management have been completed.
Summer
- SM 676 - Strategic Sport Communication: This course will provide for an in-depth examination of the areas of sport communication at both the micro and macro levels. There will be an emphasis on industry and current trends. A historical analysis, evolution and convergence of traditional and new media, including social media will covered. Additional topics that will be examined include crisis communication, public relations, the use of data analytics and marketing in sport communication, meeting sport fan and consumer needs, legal concerns, and the impact of sociocultural issues in the media.
- SM 684 - Sport Management Capstone*: Student may either complete an internship or a capstone project. The internship is a full-time experiential course to be completed with a sport or sport related organization that must last a minimum of five weeks and requires a minimum of 200 hours. The project option for the capstone requires students to work with a sport organization to complete a project that benefits the student鈥檚 career. The project must be approved by the M.S. in Sport Management Program Coordinator. The Capstone course cannot be taken until at least 6 hours of coursework in Sport Management have been completed.
*SM 684 is offered every semester, but should only be completed once during the program, after at least 6 hours of coursework. Students will either complete an internship or capstone project.
